Seriously, the next Tarot reading you do, find the enemy.
Not sure why?
Effective Tarot readings means developing a bond with your clients through your story. One great way to do this is to share a perceived common enemy with your clients.
Before you make the mistake of thinking I mean that you should rant about the failings of “men,” or “women,” with your client, let me explain. While the common enemy you share with your client might end up being something specific, like the failings of relationships and the problems with “men,” or “women,” it’s most likely going to be a group, an aliment or, more probably, a conceptual fear. It is a way for you to identify with your client and for them to identify with you.
The “enemy” is whatever is troubling your client, because your solution (which you can provide through using the active principle behind the Tarot cards) happens to be the path of victory. Something is standing in the way of your client’s goals, and you’ve got the answer. But first you’ve got to establish that bond.
The key is not to rant, rave or bash the enemy, but to provide an underlying theme that shows you’re all in it together against the enemy. When framed that way, you’re not a Tarot reader; rather, you’re a comrade who can lend a hand. Establishing a thematic enemy allows you to focus on providing solutions without coming across like you’re a fraud, a cold reader or a charlatan.
Want a few examples?
- Let’s say the client has an important court case approaching and it is the culmination of a long legal process. Your common enemy is the completely unnecessary length of time the legal process has taken, the frustrations it has caused and the overall disruption it has brought to their relationships, friends and family. It doesn’t matter if this is objectively true of the legal process at large, the point is to identify with those feelings the client has — validate and recognise them.
- Or maybe the client is struggling to live a healthier lifestyle but is frustrated and dis-empowered by all the options and so-called solutions available to help. Your enemy, therefore, is the business model behind selling a healthier lifestyle. Talk about magazines that show unrealistic images of people, the conflicting information on what a correct diet consists of as well as the appropriate exercise regime — identify with the peer pressure to conform.
The key is find the cleint’s pre-existing enemy and align against that common foe.
Here are a few things to look out for with this tactic:
- Don’t make the wrong enemy. A misguided attack against someone or something the client is in favor of will leave you out in the cold.
- This strategy only works with problem and solution scenarios. You’ll strike out trying to create an enemy, for example, when you’re story focuses on therapeutic, positive emotions.
- Don’t dwell on the enemy. Establish the underlying theme in your story, and then focus on solutions in the form of pro-active actions, benefits and changes.
Uniting against a common perceived enemy can be extremely effective at forming a bond with your clients, when used in moderation and your solution is a good match. So, give this some thought the next reading you do — is there a common enemy lurking their after all?